Ian L. Fleming (1908-1964) Once is happenstance. Twice is coincidence. Three times is enemy action.
Six Principles of Magic
1. Every magician has a beautiful vision for the world.
2. Every system of magic is a single artists tool, used to reshape reality.
3. If you believe, it shall exist.
4. When you call, they will answer.
5. Success and failure, is one and the same: ignorance and depression is the enemy.
6. Be like all equally, and you shall unite; refuse and separate.
[In § XXIV. Plutarch goes on to say that the Assyrians commemorate Semiramis, the Egyptians Sesostris, the Phrygians Manis or Masdis, the Persians Cyrus, and the Macedonians Alexander, yet these heroes are not regarded as gods by their peoples. The kings who have accepted the title of gods have afterwards had to suffer the reproach of vanity and presumption, and impiety and injustice.]